Our staff hand-delivered tasty Mamma Toledo’s pies straight to each business in the Warehouse District.
-Matt Silverman, Vice President and Managing Director
As the ‘new kid on the block,’ we wanted to introduce ourselves to the neighborhood in a memorable way. The agency brainstormed ideas and concluded that the best way to make friends fast is with food—especially sweets. It’s the classic new-neighbor gesture—a guaranteed icebreaker.
One of our office foodies recommended we send locally-made pies from Mamma Toledo’s. We did an office-wide taste-test (we’ll take any excuse for sweets in the office, especially around 3 p.m.!) and deemed cherry pie fit the occasion.
Fast-forward to identifying our 30 neighboring businesses and we were off!
On December 10, our staff hand-delivered tasty Mamma Toledo’s pies straight to each business in the Warehouse District. Getting to make the personal, face-to-face connections with those business leaders who also see something special in the Warehouse District was a great foundation for building future partnerships around the neighborhood.
During construction, we hosted tours of the warehouse’s progress for local reporters and bloggers.
Two reporters who have witnessed the transformations of the building, one from the Arizona Republic and one from the Phoenix Business Journal, returned to the finished building over the last few weeks to get the final updates for their print coverage of the historical renovation.
Our PR team loves it when we have interesting news about R&R to pitch and this has been a fun media relations project for the team.
Read the full coverage from the Arizona Republic here. The Phoenix Business Journal article can be found here. Keyser also highlighted our new space on their corporate blog here.
When you visit the warehouse, be sure to spend a few minutes in the east elevator and think about the weight of its history.
-Marty Ball, CCBG Architects
Historic freight elevators carry a sense of the wonder in their clunky mechanical gears that is lost in our daily experience of new, light and shiny battery-operated glass elevators. There is a tangible history in the well-worn ruts and gears of a freight elevator that one simply doesn’t find in a lovely stainless steel cab with lit buttons for each floor. There is no music in a freight elevator when the doors close—the only melody is the gears grinding and lurching the box into motion by pulling a lever like a slot machine. There’s magic in that.Read More›